In the evolution of personal selling, what characterizes the modern era?
A) selling through mass marketing of goods and services
B) a focus on hiring lower-cost salespeople
C) increased professionalism on the part of salespeople
D) increased efficiency of the factory production process

Question

Quizplus · Accepted Answer

The modern era of personal selling is characterized by increased professionalism on the part of salespeople. This includes improved training, a greater emphasis on building relationships with customers, and a focus on providing value rather than simply pushing products or services.

Option A is incorrect because mass marketing is a broader concept that encompasses more than just personal selling. Option B is not relevant as it does not relate to the improvement in personal selling practices. Option D is also incorrect as it is related to the production process rather than personal selling itself.

In the Evolution of Personal Selling, What Characterizes the Modern