All of the following are TRUE about the branded house strategy option EXCEPT that it ______.
A) is the most autonomous option
B) leverages an established master brand
C) requires a minimum investment in each new offering
D) enhances the clarity and synergy of a portfolio

Question

Quizplus · Accepted Answer

The branded house strategy is not the most autonomous option; it involves marketing different products or services under a single overarching brand name, which means each offering is closely tied to and leverages the master brand's equity, rather than operating autonomously.

All of the Following Are TRUE About the Branded House