Which type of brand purpose seeks to provide a solution to a problem?
A) emotional brand purpose
B) societal brand purpose
C) aspirational brand purpose
D) functional brand purpose

Question

Quizplus · Accepted Answer

Functional brand purpose focuses on providing a solution to a problem or addressing a specific need of the customers. Therefore, a functional brand purpose seeks to provide a solution to a problem. Emotional brand purpose refers to brands that seek to connect with customers through emotions, while societal brand purpose seeks to make a positive impact on society. Aspirational brand purpose, on the other hand, aims to inspire customers to achieve their goals or aspirations.

Which Type of Brand Purpose Seeks to Provide a Solution