In order to have effective marketing communications, companies should:
A)Change communications piece by piece over time.
B)Alert the sales force that changes are ging to occur and let them know that additional training will be forthcoming.
C)Leave the communications for each region in the hands of the salesperson.
D)Use word of mouth in foreign markets.

Question

Quizplus · Accepted Answer

It is important to communicate any changes in marketing communications to the sales force so that they can effectively communicate these changes to customers. Providing additional training and support can ensure that the sales force is able to effectively communicate these changes. Altering communications piece by piece over time can lead to inconsistency and confusion, while leaving communications solely in the hands of salespeople can lead to inconsistencies across regions. Word of mouth is not a reliable or strategic approach to marketing communications.

In Order to Have Effective Marketing Communications, Companies Should