Write a brief essay describing a potential research project you might undertake as a PR professional working for a client. Be sure to identify the key elements of the project that you need to explain to a research supplier in an RFQ.

Question

Quizplus · Accepted Answer

The Answer is Such an essay should include:

\bullet

A brief description of the project, including any previous efforts and available research that could be helpful.

\bullet

If available, a summary of the project brief and anticipated creative.

\bullet

A description of the PR program or project as it currently is envisioned.

\bullet

Information that the PR professional would find valuable in creating messages, branding approach (in keeping with current strategy), addressing needs and information desires of target audiences.

\bullet

Estimated budget for the project.

\bullet

Timeline for developing the research, launching the program, receiving results and creating a presentation of the outcome with suggested actions.

Write a Brief Essay Describing a Potential Research Project You