Kunst-Wilson and Zajonc showed that:
A) the mere exposure effect could occur in the absence of conscious memory
B) the mere exposure effect was contingent upon conscious recall of stimuli
C) the mere exposure effect only occurs for consciously recalled stimuli
D) none of the above

Question

Quizplus · Accepted Answer

Kunst-Wilson and Zajonc's research demonstrated that the mere exposure effect could occur without conscious memory, suggesting that the effect operates unconsciously. Therefore, option A is the correct choice. Option B is incorrect because the study found that conscious recall was not necessary for the effect to be observed. Option C is also incorrect because the effect can occur without conscious recall.

Kunst-Wilson and Zajonc Showed That