The ____ scale is a seven-point scale using pairs of adjectives or phrases that are opposite in meaning.
A) comparative rating
B) Likert
C) rank-order
D) semantic differential

Question

Quizplus · Accepted Answer

The semantic differential scale is a seven-point scale that measures the respondent’s attitude towards a given object, event, or concept by using pairs of adjectives or phrases that are opposite in meaning. The respondent chooses a point on the scale that best represents their opinion.

The ____ Scale Is a Seven-Point Scale Using Pairs of Adjectives