Constructs are
A) names of unknown variables
B) abstract "constructions" that are of interest to researchers
C) variables that are analyzed by researchers
D) names given to consumer actions

Question

Quizplus · Accepted Answer

Constructs refer to abstract ideas or concepts that are of interest to researchers, such as intelligence, personality traits, or attitudes. Unlike variables, they cannot be directly observed or measured, but are inferred from observable behaviors or characteristics.

Constructs Are