Comparative rating scales yield interval or quasi-interval data.
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Q55: The semantic differential scale is a seven-point
Q56: The Stapel scale is used as substitute
Q57: It is generally agreed that itemized rating
Q58: Likert scales yield ordinal data.
Q59: Rank order scales yield ordinal data.
Q61: Semantic differential scales yield interval data.
Q62: Staple scales yield ratio data.
Q63: Constructs are
A) names of unknown variables
B) abstract
Q64: Examples of constructs of interest to marketers
Q65: The first step in the measurement process
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