Customer targeting for a marcoms campaign requires the manager to specify a target audience group consisting of actual buyers of the brand-item as this is the only group from whom sales can be expected.

Question

Quizplus · Accepted Answer

Customer targeting for a marcoms campaign can also include potential buyers who have not yet purchased the brand-item but may do so in the future, as well as influencers who can affect the purchasing decisions of others.

Customer Targeting for a Marcoms Campaign Requires the Manager to Specify