If more than one subgroup is to be targeted, a single behavioral sequence model will suffice as it is a comprehensive model.
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Q5: Action objectives for end-customers can be classified
Q6: A sales inquiry is not a sufficient
Q7: Business decision roles are much the same
Q8: The influencer is more likely to choose
Q9: A single individual may play all five
Q11: Customer targeting for a marcoms campaign requires
Q12: Brand-loyalty segmentation is the best way to
Q13: For fast-moving consumer goods and services, brand
Q14: Purchase behavior will identify which subgroup to
Q15: When estimating the leverage of relevant subgroups
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