SOV stands for:
A) standard of voice
B) share of voice
C) studio only video
D) social or voice
E) share of volume

Question

Quizplus · Accepted Answer

SOV typically stands for "share of voice," which is a metric used in advertising and marketing to measure a brand's or company's share of the overall conversation or discussion happening within a specific industry or market. It calculates the percentage of all online content (e.g. social media posts, blog articles, news pieces) that mentions the brand compared to its competitors.

SOV Stands For