Why do marketers use more than one form of media to reach people with their messages?
A) it costs less
B) people like it better
C) people process messages in different forms of media differently
D) it has a higher return on investment
E) it is required by certain social media sites

Question

Quizplus · Accepted Answer

People process messages in different forms of media differently. By using multiple forms of media, marketers can ensure that they reach a wider audience and increase the likelihood that their message will be received and understood. For example, some people may prefer to receive information through social media, while others may prefer email or traditional advertising. Using multiple forms of media also allows marketers to reinforce their message and increase the chances that it will be remembered.

Why Do Marketers Use More Than One Form of Media