Touchpoints:
A) must retain the same messages
B) do not contribute to IMC strategy
C) consist of opportunities to connect with customers
D) are not available with all targets
E) are always integrated

Question

Quizplus · Accepted Answer

Touchpoints are opportunities to connect with customers, such as advertising, sales promotions, direct marketing, social media, etc. They are an essential part of the IMC strategy and need to convey consistent messages to the target audience. However, they may not be available with all targets, and integration may not always be possible.