After a long day at school, you look forward to socializing with friends online. Afterwards, you relax by watching your favorite television show. What theory proposes that we use media to meet particular needs?
A) Communication dependency
B) Social exchange
C) Uses and gratifications
D) Practical motivations

Question

Quizplus · Accepted Answer

The Uses and Gratifications theory proposes that individuals actively choose and use media to satisfy particular needs or desires. In this scenario, the individual is using social media to socialize and relax by watching their favorite television show.

After a Long Day at School, You Look Forward to Socializing