The case that is generally agreed to have "made" crisis management is the
A) Ford/Firestone tire tread separation case.
B) Johnson & Johnson/Tylenol case.
C) Enron scandal.
D) Exxon Valdez oil spill.

Question

Quizplus · Accepted Answer

The Johnson & Johnson/Tylenol case is widely considered the case that made crisis management a recognized business discipline. In 1982, seven people died in Chicago after consuming Extra-Strength Tylenol capsules that had been laced with cyanide. Johnson & Johnson acted quickly by recalling all Tylenol products, offering refunds, and creating tamper-resistant packaging. The company's transparent and compassionate response set the standard for crisis management in the years that followed.

The Case That Is Generally Agreed to Have "Made" Crisis