The most rudimentary form of issue identification entails
A) subscribing to a news clipping service.
B) subscribing to a forecasting service.
C) assigning a member of the organization to continuously scan a variety of publications.
D) relying on the staff of the public affairs office to scan the environment.

Question

Quizplus · Accepted Answer

assigning a member of the organization to continuously scan a variety of publications is the most direct way to identify issues. It ensures that someone is regularly monitoring news and trends within the organization's industry or field. The other options are not necessarily focused on issue identification and may not be as thorough or timely.

The Most Rudimentary Form of Issue Identification Entails