The evaluation, monitoring, and control of issues involves
A) continual control of responses to ensure that they remain on track.
B) extensive cost/benefit analyses.
C) deciding what to do about the issues the firm faces.
D) appointing a separate team within the public affairs office to perform the control function.

Question

Quizplus · Accepted Answer

Continual control is necessary to ensure that the responses remain on track and are effective in addressing the issues. This process involves ongoing evaluation and monitoring of the situation to make any necessary adjustments to the strategy. Cost/benefit analyses and decision-making are also important components of the process, but the focus on continual control is the most critical in ensuring successful issue management. There is no need for a separate team within the public affairs office to perform the control function as it can be handled by the same team responsible for issue management.

The Evaluation, Monitoring, and Control of Issues Involves