When forces for global integration are high and forces for national responsiveness are weak,a strategy that ________ makes sense.
A) segments consumers on a regional basis
B) tailors the product on a city-by-city basis
C) treats the world as a heterogeneous market
D) treats the world as a single market
E) customizes marketing messages to each region of the world

Question

Quizplus · Accepted Answer

When forces for global integration are high and forces for national responsiveness are weak, it makes sense to treat the world as a single market. This means that a standardized marketing approach can be used across all regions, resulting in cost efficiencies and consistency in brand messaging. This approach is often used by global companies that offer similar products or services across multiple markets.

When Forces for Global Integration Are High and Forces for National