The price escalation problem exists for multinationals and varies from country to country; the question is: How should prices be set in different countries Companies have three choices.One is to set a uniform price everywhere.Another is to set a market-based price in each country.Finally,companies can ________.
A) set a final "cost plus" price in each country
B) set a cost-based price in each country
C) let the market dictate price/country
D) vary the price/market/country on a daily basis to reflect consumer demand
E) set the transfer price at marginal costs equal to marginal revenue
Correct Answer:
Verified
Q49: Multinationals are plagued by the gray market
Q50: In an increasingly connected,highly competitive global marketplace,government
Q51: When forces for global integration are high
Q52: If a company adapts or changes both
Q53: Companies can manage their international marketing activities
Q55: A firm that charges a price to
Q56: Decisions made by the seller's international marketing
Q57: Decisions made by the channels within foreign
Q58: Operating units within an international division may
Q76: Forces promoting global integration include _.
A) strong
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents