An objective of a direct-mail campaign is to solicit an order from the prospects.Your firm's latest direct-mail offer was mailed to 100,000 targeted consumers.To date,you have received 2,000 orders for your offer.Based upon what the industry's historical order-response rate,has this campaign been successful
A) Yes, a 2% rate is considered good.
B) No, the 2% rate is below acceptable standards for a mailing.
C) No, the 2,000 orders does not cover the marginal costs of the mailing.
D) No, the level is below acceptable levels.
E) Cannot tell without more information.

Question

Quizplus · Accepted Answer

The industry's historical order-response rate is 2%, and the campaign has achieved this rate.

An Objective of a Direct-Mail Campaign Is to Solicit an Order