Direct marketing channels include direct mail,catalogs,Web sites,interactive TV,and ________.
A) telemarketing
B) bounce-back coupons
C) billboards
D) coupons
E) none of the above
Correct Answer:
Verified
Q11: For a Web site,physical attractiveness is determined
Q12: Call centers that initiate calls to prospects
Q13: Once the target market is defined,the marketer
Q14: Direct marketers seek a measurable response,typically a
Q15: Direct marketers use a number of channels
Q17: Call centers that receive calls from customers
Q18: In constructing an effective direct-mail campaign,marketers must
Q19: Time on the Web makes up roughly
Q20: Direct-mail prospects can be identified on the
Q21: According to the Pew Internet and American
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