Question 1

MPR (marketing public relations)plays an important role in what tasks

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Question 2

Manufacturers use a number of trade promotion tools.Give four reasons why manufacturers award money to the trade.

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Question 3

In designing your sales promotion campaign,your objective is to attract new triers and to reward loyal customers.What type of sales promotion should you use

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Question 4

Define the concept of "consumer franchise-building" sales promotions.

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Question 5

In launching your company's new product,you are faced with a decision of what type of timing pattern will effectively match the communications objectives in relation to the nature of the product.List the four choices available to you.

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Question 6

Why are more and more companies investing funds into creating "experiences" for their consumers

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Question 7

In attempting to measure the effectiveness of your advertising,you undertake to pretest the advertising.What are the three methods of pretesting

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Question 8

Developing successful sponsored events involves a number of decisions.What are the three decisions that must be made to utilize sponsorships effectively

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Question 9

Explain the formula for measuring sales impact of advertising.

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Question 10

The company's public relations department performs five functions.List these five functions.

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Quiz 18: Managing Mass Communications: