The price a firm charges for its product does not affect where it chooses to position the product in the marketplace.

Question

Quizplus · Accepted Answer

The price a firm charges for its product plays a significant role in determining where the product is positioned in the market. The price of a product can communicate important information to consumers about its quality, exclusivity, and value proposition. A higher price may position the product as more exclusive and high-quality, while a lower price may position the product as more affordable and accessible. Therefore, the answer is false, as pricing plays an important role in positioning a product in the marketplace.

The Price a Firm Charges for Its Product Does Not