Many consumers use price as an indicator of quality and value.
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Q10: Price is one of the two elements
Q11: Customers usually have a lower price threshold
Q12: While shopping at the mall, Jane was
Q13: What are the different possible consumer reference
Q14: Many consumers are willing to pay $100
Q16: Pricing cues such as sale signs and
Q17: A company has developed the prototype of
Q18: Pricing cues such as sale signs and
Q19: The minimum price that most consumers would
Q20: When examining products, consumers compare an observed
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