A firm first decides where it wants to position its market offering.A company can pursue any of five major objectives through pricing.Which of the following is NOT one of these objectives
A) Predatory pricing
B) Survival
C) Maximum current profit
D) Maximum market share
E) Product-quality leadership

Question

Quizplus · Accepted Answer

Predatory pricing is not a legitimate pricing objective; it is an anti-competitive strategy intended to eliminate competitors, often considered illegal in many jurisdictions. The other options are recognized pricing objectives.

A Firm First Decides Where It Wants to Position Its