Market-skimming prices make sense under the following conditions EXCEPT ________.
A) the high price communicates high value
B) the high initial price blocks competition from entering the market
C) the unit costs of producing a small number of units are not too high
D) the product is a "me-too" and contains no new technology or points of difference
E) a sufficient number of buyers have a high current demand
Correct Answer:
Verified
Q1: Executives often complain that pricing is a
Q2: Many consumers use price as an indicator
Q4: Purchase decisions are based on how consumers
Q5: If demand hardly changes with a small
Q6: A firm must consider many factors in
Q7: A firm first decides where it wants
Q8: Pricing cues such as sale signs and
Q9: Traditionally,_ has operated as the major determinant
Q10: Companies pursue survival as their major objective
Q11: The last price paid,competitors' prices,and the expected
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents