Marketers must see themselves as benefit providers.For example,when a shopper purchases new shoes,he/she expects the shoes to cover his/her feet and allow them to walk unobstructed.This is an example of what level in the consumer-value hierarchy
A) Pure tangible good
B) Basic product
C) Augmented product
D) Potential product
E) Consumption system

Question

Quizplus · Accepted Answer

The example of purchase of new shoes in the given scenario represents the basic product level in the consumer-value hierarchy, where the product is fulfilling the basic need and expectation of the customer by covering their feet and providing unobstructed walk.

Marketers Must See Themselves as Benefit Providers