The main point in segmenting products into different classes is that companies should recognize that these items ________ in the potential for being priced higher or advertised more as ways to increase sales,margins,or both.
A) differ
B) are more elastic
C) are less elastic
D) respond to advertising differently
E) none of the above

Question

Quizplus · Accepted Answer

The main purpose of segmenting products into different classes is to recognize that these items differ in their potential for being priced higher or advertised more as a way to increase sales, margins, or both. This means that different products have different characteristics, target markets, and pricing strategies, and companies need to identify these differences to maximize their profitability and market share. Therefore, option A is the best choice as it reflects the main idea of product segmentation.

The Main Point in Segmenting Products into Different Classes Is