As part of the strategic brand management process,each company and offering must represent a distinctive ________ in the mind of the target market.
A) promotion
B) cell
C) big idea
D) ad
E) organizational concept

Question

Quizplus · Accepted Answer

The distinctive "big idea" is a key component of a strong brand and is what sets it apart in the mind of the target market. It is the unique and memorable concept or message that a brand stands for and conveys to consumers. Therefore, it is essential for each company and offering to have a distinctive big idea to create a strong brand that stands out from competitors. Choices A, D, and E are not accurate because they do not refer to a specific component of the strategic brand management process. Choice B, "cell," is not relevant to the given context.

As Part of the Strategic Brand Management Process,each Company and Offering