________ are typically the least desirable level to position a brand's points-of-difference,in part because competitors can easily copy them.
A) Benefits
B) Attitudes
C) Values
D) Attributes
E) Messages

Question

Quizplus · Accepted Answer

Points-of-difference that are based on attributes (such as the physical characteristics of a product) are typically the easiest for competitors to copy, making them a less desirable level to position a brand's points-of-difference. Benefits, attitudes, values, and messages can be more difficult for competitors to replicate.

________ Are Typically the Least Desirable Level to Position a Brand's