A brand value chain often does not exist because of an organization's commitment to its service value chain.

Question

Quizplus · Accepted Answer

A brand value chain and a service value chain are both important components of a company's overall business strategy. While they may have some overlap in terms of goals and objectives, they are distinct processes that serve different functions. A company's commitment to one does not negate the existence or importance of the other.

A Brand Value Chain Often Does Not Exist Because of an Organization's