Tracking studies collect information from consumers on a routine basis over time.

Question

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Tracking studies are designed to collect data from a specific target population over a period of time, allowing marketers to understand changes in consumer attitudes, behaviors, and preferences over time. This enables firms to track the effectiveness of marketing campaigns and make necessary adjustments, tailor new products or services to meet changing consumer needs, and improve overall customer satisfaction.

Tracking Studies Collect Information from Consumers on a Routine Basis