According to Ries and Trout,Cadbury suffered from the ________ when the company allowed its brand to become diluted by putting their name on such variants as mashed potatoes,powdered milk,and soups,as well as chocolates and candies.
A) "greed is good" trap
B) "pyramid principle"
C) "branding fallout" concept
D) "image syndrome"
E) "line-extension" trap

Question

Quizplus · Accepted Answer

The term "line-extension" trap refers to the mistake of extending a brand name to too many variations or product lines, which could dilute the brand value and confuse customers. Cadbury's decision to use their brand name on products like mashed potatoes, powdered milk, and soups indicates that they fell into the line-extension trap.

According to Ries and Trout,Cadbury Suffered from the ________ When