When a firm uses an established brand to introduce a new product,it is called a________.
A) subbrand
B) brand value
C) brand extension
D) brand mix
E) brand posture

Question

Quizplus · Accepted Answer

When a firm uses an established brand to introduce a new product, it is called a brand extension. This strategy allows the firm to leverage the existing brand equity and recognition to launch a new product in the market. It also helps the firm to save on marketing expenses as the brand is already established and recognized by the customers.

When a Firm Uses an Established Brand to Introduce a New