A behavioral segmentation method related to the Conversion Model is the Gravity of Decision Spectrum.On the shallow end of the spectrum,consumers seek products and services they think will ________.
A) make them appear more wealthy than they are
B) help them save face in publicly visible situations
C) reinforce their emotional stability
D) align with their core values and beliefs
E) save them time, effort, and money

Question

Quizplus · Accepted Answer

The Gravity of Decision Spectrum suggests that on the shallow end of the spectrum, consumers are more concerned with practical benefits, such as saving time, effort, and money. Therefore the best choice is E, as it aligns with this idea. Choices A, B, C, and D are more likely to be associated with deeper levels of the Gravity of Decision Spectrum, where consumers are more concerned with self-expression, social status, and meaning.

A Behavioral Segmentation Method Related to the Conversion Model Is