Mothers-to-be are potential users who will turn into heavy users of infant products and services.By targeting mothers-to-be as future heavy users,producers of these products and services are segmenting consumers on the basis of ________.
A) usage rate
B) buyer-readiness stage
C) loyalty status
D) user status
E) benefits

Question

Quizplus · Accepted Answer

Mothers-to-be are being targeted based on their user status, as they are potential users who will soon become heavy users of infant products and services.

Mothers-To-Be Are Potential Users Who Will Turn into Heavy Users