A question that uses a scale that connects two bipolar words wherein the respondent selects the point that represents his or her opinion is called ________.
A) a dichotomous question
B) a multiple-choice question
C) a Likert scale
D) the semantic differential
E) a word association question

Question

Quizplus · Accepted Answer

The semantic differential is a type of question that presents two bipolar words (such as hot and cold, or fast and slow) and asks the respondent to rate their opinion on a scale that connects the two words. The respondent chooses the point on the scale that best represents their opinion. The other options (a, b, c, and e) do not involve this type of scale.

A Question That Uses a Scale That Connects Two Bipolar