________ is the systematic design,collection,analysis,and reporting of data and findings relevant to a specific marketing situation facing the company.
A) Marketing intelligence
B) MIS (marketing information system)
C) Marketing research
D) Demographics
E) Marketing management

Question

Quizplus · Accepted Answer

Marketing research is the systematic approach to collect, analyze, and report relevant data and findings to resolve specific marketing problems companies may face. Therefore, option C is the correct answer. Marketing intelligence is the process of gathering data from external sources (such as competitors, economic trends, and market trends) that can be useful to a company's marketing efforts. MIS is a computerized system that gathers and stores data, transforms it into useful information, and makes it available to marketing managers. Demographics is a statistical study of the characteristics of a population, such as age, gender, income, and education. Marketing management refers to the planning, organization, coordination, and control of marketing activities within a company.

________ Is the Systematic Design,collection,analysis,and Reporting of Data and Findings