Marketing managers tend to us internal records systems to supply ________ data,whereas marketing intelligence system are used to supply happenings data.
A) demand
B) logistical
C) psychographic
D) results
E) primary

Question

Quizplus · Accepted Answer

Internal records systems provide data on the results of past marketing activities, such as sales and financial outcomes, while marketing intelligence systems gather information on current market happenings and trends.

Marketing Managers Tend to Us Internal Records Systems to Supply