A consumer who yells, insults, and makes a public scene in an effort to harm a business after receiving poor service is engaging in _____.
A) retaliatory revenge
B) rancorous revenge
C) negative public publicity
D) viscous revenge
E) negative word-of-mouth

Question

Quizplus · Accepted Answer

Rancorous revenge involves a consumer making a public scene to harm a business after receiving poor service, characterized by yelling and insults.

A Consumer Who Yells, Insults, and Makes a Public Scene