____ is the extent that consumers believe the processes involved in processing a transaction and handling any complaints is fair.
A) Marketing equity
B) Reciprocity
C) Customer justice
D) Equity congruence
E) Procedural justice

Question

Quizplus · Accepted Answer

Procedural justice is the extent to which consumers believe that the process involved in handling a transaction and resolving any issues or complaints is fair. This includes things like the ease of making a purchase, the transparency of pricing and policies, and the responsiveness of customer service. Procedural justice is an important factor in building trust and loyalty with customers, as it helps to ensure that they feel respected and valued by the company.

____ Is the Extent That Consumers Believe the Processes Involved