Which type of behavior occurs when a consumer actively seeks out someone to share an opinion with regarding a negative consumption event?
A) complaining
B) disconfirming
C) switching
D) antiloyalty
E) a, b, and c above

Question

Quizplus · Accepted Answer

Complaining is when a consumer actively seeks out someone to share an opinion with regarding a negative consumption event. This behavior may provide a sense of catharsis and potentially lead to a resolution of the issue.

Which Type of Behavior Occurs When a Consumer Actively Seeks