Using which rule does the consumer set minimum mental cutoff points for various features and rejects any product that fails to meet or exceed this cutoff point across all features?
A) compensatory rule
B) disjunctive rule
C) conjunctive rule
D) conjoint rule
E) lexicographic rule

Question

Quizplus · Accepted Answer

The conjunctive rule is when the consumer sets minimum cutoff points for various features and rejects any product that fails to meet or exceed this cutoff point across all features. This means that all features have to meet the minimum standard, and if any feature falls below that standard, the product is rejected. Therefore, the conjunctive rule is the best choice for this scenario.

Using Which Rule Does the Consumer Set Minimum Mental Cutoff