_____ are mental representations of stored knowledge about groups of products.
A) Product metrics
B) Product categories
C) Product segments
D) Product sections
E) Product levels

Question

Quizplus · Accepted Answer

Product categories are the mental representations of stored knowledge about groups of products. Product metrics represent measurable characteristics of a product, product segments refer to a subset of a market based on shared characteristics, product sections refer to physical areas of a store where products are displayed, and product levels refer to the different types of a product (e.g. economy, standard, premium).

_____ Are Mental Representations of Stored Knowledge About Groups of Products