Search effort that is not necessarily focused on an upcoming purchase or decision but rather on staying up to date on the topic is called _____.
A) ongoing search
B) extended search
C) information overload
D) proactive search
E) prepurchase search

Question

Quizplus · Accepted Answer

Ongoing search refers to the search efforts that are not necessarily focused on an upcoming purchase or decision but are aimed at staying up to date on the topic. Extended search, on the other hand, refers to search efforts that are conducted when the purchase decision involves a high level of risk and uncertainty. Information overload refers to the overwhelming amount of information available to consumers, which makes it difficult to make a decision. Proactive search refers to search efforts that are conducted in anticipation of a future decision or purchase. Prepurchase search refers to search efforts that are focused on gathering information before making a purchase decision.

Search Effort That Is Not Necessarily Focused on an Upcoming