Alec recognizes he needs to buy an interview suit because he's about to graduate from college. Since this is an important decision to him, what type of behavior is Alec likely to perform next?
A) search behavior
B) evaluation of alternatives
C) purchase
D) comparisons
E) cognitive evaluation

Question

Quizplus · Accepted Answer

Alec is likely to engage in search behavior, which involves actively seeking out information about various options before making a purchase decision.

Alec Recognizes He Needs to Buy an Interview Suit Because