The consumer decision-making process begins when _____.
A) exchange takes place
B) the consumer realizes that he or she has a need
C) the consumer searches for information
D) value is derived
E) costs and benefits are analyzed

Question

Quizplus · Accepted Answer

The consumer decision-making process starts when a consumer realizes that he or she has a need, either functional or psychological, that they want to fulfill. It is the first stage of the process and triggers the whole process of search, evaluation, and purchase. Therefore, option B is the correct choice.

The Consumer Decision-Making Process Begins When _____