As perceived risk increases, search effort increases.

Name: As perceived risk increases, search effort increases.
Brand: Quizplus
Rating: 4.8 (40 reviews)

Question

Quizplus · Accepted Answer

When a consumer perceives a higher risk associated with a purchase decision, they are likely to put in more effort in conducting research and searching for information about the product or service. This is because they want to ensure that they make a well-informed decision to reduce the perceived risk.

As Perceived Risk Increases, Search Effort Increases