All of the following are categories of consumers identified in the diffusion process EXCEPT _____.
A) nonadopters
B) early adopters
C) laggards
D) innovators
E) late majority

Question

Quizplus · Accepted Answer

Nonadopters are not part of the diffusion process categories, which typically include innovators, early adopters, early majority, late majority, and laggards.

All of the Following Are Categories of Consumers Identified in the Diffusion